Often in the busy busy world of Real Estate it is easy to get caught up in the day-to-day activities and simply go with the flow. This can make for an unstable business model, not just in the Real Estate industry but any other industry. When focusing on activities that you are conducting within your business it is always important to make sure you are measuring the Return on Investment that is occurring.
From time to dollar input you have to make sure you are getting the best possible ROI.
Below are a list of the most commonly occurring direct outreach methods that Real Estate Agents undertake on a daily basis, these are the things we encourage our agents to measure in both time and money.
- Cold Calling
- Door Knocking
- News Paper Advertising
- DL Flyers
- Direct Letters
- Digital Marketing
- Referral Lists
One of the most simple ways that you can measure your return on investment on the activities that you are conducting within your business is to simply ask your prospects where they are calling from, where they saw your number first advertised or if they were a referral? When you are utilising digital marketing methods tracking mechanisms can be installed so we are able to see exactly where a prospect has come from.
Another method that can be successfully used to track the ROI when you are using print forms of advertising is to design a custom offer across the different methods of advertising. That way you will be automatically be able to track where the prospect is calling from depending on the offer they are quoting.
If you are conducting these activities within your business and they are getting you results, AWESOME! Keep doing them! But make sure you are taking note of where your leads are coming from and how they are translating into business for you. If you do not know where your leads are coming from you will find it hard to scale your business and take it to the next level.
At The Barr Essentials our goals is to get our agents the best possible results that can be generated from our digital marketing and lead generation services. If you would like help with your digital marketing efforts and like to know more information about how we are able to generate warm to hot seller leads within your business please do not hesitate to get in contact with us.