We are now well and truly into 2017 and it is very common for the term ‘Digital Marketing’ to be thrown around, not just in the online world by in many other industries as well. So what does Digital Marketing actually mean and how can it be applied to your business, I will try and explain it in the next couple of minutes.

Basically, Digital marketing is an umbrella term for the advertisings of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing techniques such as search engine optimisation (SEO), search engine marketing (SEM), content and influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology.

The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilise technology. Digital campaigns are becoming more prevalent as well as efficient, as digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of going to physical shops.

As a digital marketer I monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. We utilise the information the is available to us to effectively target prospects then turning them into customers.

The world of Digital Marketing is ever changing and evolving with more and more platforms being developed everyday. By incorporating digital services into your business and marketing plans you can effectively target your customers more directly with a smaller budget, increasing conversions and saving times and money.

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